The Human First Standard

Grow with a marketing team that's human first.

We provide marketing leadership, hands-on execution, AND AI to multiply both, all from one team you work with directly.

Growing a business takes people who care, and today it also takes AI used well. We give you both: an expert marketing leader who works as part of your team, the people to do the work, and AI that multiplies what they get done. That's the Human First Standard: people lead, AI helps, and a person checks everything before your customers see it.

15 minutes. No pitch deck.Book a 15-minute call

Thousands of marketing problems solved

17+ years in performance marketing, startups, and scaling companies

3.6 years average client retention

Your options today

The usual ways to get marketing help each leave a gap.

Agencies were built for a different decade. The person who wins your business hands it to someone two years out of school, and months later it's hard to say what changed.

A part-time CMO is the usual next step, and a good one gives sharp advice. But advice alone doesn't produce output. You raise something on Tuesday, and by Friday the ads look just as generic.

Then AI speeds all of it up. It changes every few weeks, so a call you make in March looks wrong by June. You can't stay on the front edge, so you can't tell your team how to use it. Everyone works it out alone, and the faster, cheaper marketing you were promised turns into tools that don't fit together.

We take you out of the middle.

Every month: a new tool, a new title, a new billNot to scale

How we work

Marketing led by people, powered by AI.

That's the Human First Standard: experienced people set the direction, AI multiplies the work, and a person checks every piece before it reaches your customers.

Whether you're already using AI or haven't started yet, the goal is the same: get more done, at a high standard, without the generic, off-brand work that makes everyone nervous.

We bring AI into your marketing the right way. We build the systems and run them for you, an experienced marketer directs the work, and your team learns the tools alongside us, at whatever pace suits you.

The Human First Standard

Our method, in three rules

People lead, AI multiplies. Experienced marketers set the strategy and the message. AI takes on the volume, so you get more done.
A person checks every piece. Everything is reviewed before your customers see it, so mistakes and off-brand work get caught first.
You choose how hands-on to be. We can build and run the AI systems for you, or teach your team to run them. Either way, you're never left to work the tools out alone.

We test every AI workflow on our own campaigns, with our own money, before it touches yours. And because a person reviews everything, we keep a short client list. When it's full, we start a waitlist.

Under all of it sits our Functional Marketing® Framework, the system we use to turn a strategy into a marketing department that runs.

See how it works

What we do

Choose how much of the work you hand us.

Pick the one that fits the team you have today.

Every business needs two things: someone to guide the marketing and someone to do the work. We can guide you, do the work with you, or do it for you.

We guide you 1970s catalog photo: a man in a brown three-piece suit and wide tie holds a briefcase against a mustard backdrop.

Guidance

Fractional CMO

Expert guidance. Your team keeps doing the work.

Sets your strategy and runs the 90-day quarterly plan
Runs two-week sprints so the team stays on target
Shows you where AI can speed up your marketing
Cleans up marketing ops so everyone knows what to do next

Best forA team that can execute and wants an experienced leader to guide it.

We do it with you 1970s catalog photo: a man in a black leather cafe-racer jacket and jeans holds a motorcycle helmet against a teal backdrop.

Done with you

Fractional CMO + AI-Powered Team

Everything in Fractional CMO, and we help do the work too.

Expert strategy, quarterly plans, and two-week sprints
Our AI-powered team handles much of the work in-house
Your team works alongside ours, with the same tools
We train them to use AI and get more out of every week

Best forBusinesses that want strategy and execution in one place. Our most hands-on level.

We do it for you 1970s catalog photo: a man in denim bib overalls holds a large wrench against a rose backdrop.

Done for you

White-Label Marketing Team

You have the leader and the plan. We do the work.

For companies that already have marketing leadership and a strategy
Experienced people and AI carry out your plan
Works behind your brand, under your leadership
More output without new full-time hires

Best forTeams with a CMO or marketing head who need execution, not direction.

15 minutes. No pitch deck.Find the right fit

How it works

It starts with a 15-minute call.

Pick a time that works for you and tell us about your business.

The 15-minute callYou tell us what you sell and where you want to take it. We map out how we would help you get there.
A proposal built around youWe come back with a proposal based on where your marketing is today. There's no long onboarding project first.
A strategy in the first 30 daysWe go after the quick wins first, so anything that can move the needle right away does. By day 30 you have a dialed-in strategy.
A steady rhythm after thatA 90-day plan, run in two-week sprints. Long-term results start building within the first six months.

You get an experienced marketing leader and a team behind them, working inside your business from the first month. Leadership plugs in, and the work starts.

Just 15 minutes
Bring your questions
Leave with a clear next step

Book the 15-minute call

1970s catalog collage: a man with an eyepatch in a hot pink shirt holds up a photo, smaller men in colored shirts pinned around him. — Plate 1 · Here's the planFall catalog, 1973

Results

Let's print wins like these for your business.

A sample of what happens when we start fixing the marketing. Different businesses, different channels, and numbers that keep growing. Open any one to read the story behind it.

1960s ad photo: a woman in a red sweater and white gloves smiles beside a large adding machine. — Plate 2 · Results

increase in one company's revenue from a single engagement.

+80%

New NET paid subscribers added in 6 months.

80K+

Leads generated from a scratch-built quiz funnel.

10-15x

ROAS generated from a single new retargeting initiative.

Improvement in opt-in rate and 50% drop in cost per lead.

increase call volume AND a 3X bump in call conversions.

$0 thru 7 figures

We built the marketing stack, the messaging, and the execution that took one business from zero through their first seven figures.

"...the best digital marketers I have worked with and I have founded 6 companies. Bringing 'full stack' marketing with broad and deep expertise, 15 years of experience so they know where the field was, is, and is going."

Michael G., Founder

Book a 15-minute call

Let's see which wins we can print for you.

About us

Choose your marketers.

We prefer to stay behind the scenes. We've spent a long time in this industry: affiliate, direct response, e-commerce, lead gen, media buying, analytics, and just about every other seat in a marketing department.

These days we also run a department of our own AI agents, on our own budgets and affiliate projects as well as client work. So the roster on screen is a little more stylish than we are.

No personal brand. No LinkedIn posts about synergy. We work best with owners and CEOs who are hands-on, close to the ground in their business, and want talent that matches their passion and ability. We play to win.

Tap a player to see their stats Insert 15 minutesPress start

Select your marketerNot our actual staff

The Strategist

Class: Fractional CMO

Special moveThe 90-Day Plan

P1: UsP2: Your CEO? Press start

FAQ

Things people ask us.

1950s painted illustration: a diagonal line of office workers at desks, each on a telephone, shrinking toward the top right. — Plate 3 · Lines are open

What does it cost?

We scope every engagement to your business, so there's no menu to price from. Marketing isn't cheap, and neither are we. But dollar for dollar, what you get back rivals anywhere else you could spend it, and you won't be paying a big-name agency's retainer for the privilege. For select companies, or once your business reaches a certain size, we also work on performance-based terms. Book the 15-minute call and we'll scope it.

How fast do we see results?

We engineer quick wins first, so anything that can move the needle right away does. Within the first 30 days you have a dialed-in strategy, and long-term results start building within the first six months. Exactly how fast depends on where you're starting from, and your proposal will lay out a realistic timeline.

How are you different from an agency?

At a lot of agencies, the person who sells you the deal isn't the person who does the work. Here, the experienced person is in the work, and that's who you talk to. We also lead your marketing, so you aren't filing tickets with us. And with some clients we work on performance, so nobody's watching the clock and everyone's incentives line up.

How are you different from hiring a full-time CMO?

A great CMO takes months to find and costs a lot more. With us you get experienced leadership and a strategy inside 30 days, plus the people to carry it out and an AI stack you never have to build or maintain. And because we work on contract, you skip the full-time baggage: recruiter fees, payroll taxes, benefits and insurance, equity and bonus plans, HR paperwork, and a slow ramp-up.

Will AI replace my team?

No, not unless you want it to. That's what The Human First Standard is for. Your people stay, we train them on the tools, and they get faster at what they're already good at, so your output goes up. Your key people become more valuable. Most people enjoy working this way. If someone decides it isn't for them, they usually come to that on their own, and that's okay.

Who is too early for this?

If you're still looking for your first customers, hold off. We grow marketing for something that already sells, and talking to buyers will teach you more right now than we can. Come back once people are buying and there's budget to market it. We'd like to hear from you then.

Don't see your question? Ask it on the 15-minute call. We'll give you a straight answer.

Book a call

Let's build the marketing team your business deserves.

In 15 minutes, you tell us what you sell and where you want to take it. We'll show you how we would help you get there.

Pick a time that suits youBook your 15-minute call